Turning instant noodles into a talking point
Objective: Make Santa Maria Premium Instant Noodles impossible to miss by turning the launch into a conversation-driving phenomenon. The goal was to build strong awareness and relevance particularly among Gen Z while introducing the product and its modern positioning to a wider audience.
Approach: We created a 360° launch combining an influencer and consumer event, strategic PR and media relations, PR seeding and a paid influencer collaboration. The activation brought the product to life through engaging experiences while generating visibility across media, social channels and consumers.
Outcome: The launch sparked 210 organic posts, with 87% of involved creators sharing content. The campaign successfully delivered on its objectives, generating strong awareness and engagement across key target groups and establishing Santa Maria Premium Instant Noodles as a relevant new player in the category.
SERVICES
- Influencer Marketing
- Launch concept
- PR & comms
- PR event
- Consumer activation
