Advertising, whether traditional print media or online, is about reaching a specific target group with a carefully selected message. Polhem aims to find the most advantageous placement at the best value. The goal is finding the right place, time and context to deliver relevant ads to the target audience, increasing conversion rates, sales or brand awareness.
Polhem’s core focus is ensuring selected media outlets align with advertising objectives. Background research includes getting to know target audiences by defining demographics, behaviour and geolocation. We can then create a media buying strategy matched to the clients’ budget. The process also includes campaign tracking and analysing its effectiveness.