Winter wonderland by Gudrun Sjödén

Gudrun Sjödén has created a colorful and artistic universe of clothes and interior design. She’s been a leading creator for just about 40 years, with focus on sustainable production and materials. On October 8th, the new flagship store with two floors opened in Akersgata 41 in Oslo, Norway.

_B9B4178Designer Gudrun Sjödén and hotel founder Olav Thon.

Accompagnied by a snow machine, warm apple toddy and models with Sjödén winter clothes, it was all a winter wonderland. Even hotel founder and billionare Olav Thon came to visit the new store. He fit right in with his characteristic red beanie. People of all ages attented the opening – even mothers and daughters. Gudrun Sjödén’s philosophy is about just that: Design clothes for women of all figures and ages all over the world. Sjödén is among the only brands in the world that uses recycled down feathers.

Gudrun Sjödén is available in 52 countries, via stores, mail order catalogs and online. The stores are placed in New York, Norway, London, Copenhagen, Helsinki, Sweden and Germany. The brand’s yearly income is over 90 million dollars.

Text: Polhem PR

Photos: Eivind Taksrud / WHO DARES

_B9B4803-1 Peephole into the clothing basement.

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