‘Unwrap AW 16’ runway show

It’s a wrap! Polhem PR continues to be the only PR agency in Norway that leads a runway show with key pieces for each main season. The theme this time was ‘Unwrap AW16’: boxes and wrapping. The products always arrive like this to the showroom, so why not use cardboard boxes as backdrop? On Tuesday 19th of April, many influencers, stylists, editors, journalists and bloggers watched Team Models wearing key AW16 pieces styled by Jan Gunnar Svenson. Makeup was done by Tina Bach and Ida Hjelmeseth hair by Doan Tran. The guests also enjoyed fresh drinks from SodaStream.

The following brands participated: Apair, Casall, CLUSE watches, elle&il, Zalando, GULLDIA, HALLHUBER, UNISA, Haust, Opro, iiS Woodling, Lacoste, Pierre Robert, Rodenstock, Tamaris, Rimowa and SodaStream.

We would like to congratulate Stella Monique Vaage for best Instagram photo of the evening. Hope you enjoy your new Olympus PEN E-PL7 from Scandinavian Photo!

Photos: Hanne Erøy & Jeanette Jensen

Many stylists named these as their favorites from the runway show: Miista sandals from Zalando.

Tasty food from Treats.

SodaStream

New handbags from the Norwegian brand Haust.

Lots of people!

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Jil Sander & Rodenstock
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IMG_5909Lacoste

IMG_5948Jil Sander og Rodenstock
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HAPPY PEOPLE!

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