Polhem PR Sweden – SS17 fashion press day

On the 11th of October we had the great pleasure of holding an event for ss16 fashion trends. It involved fashion, beauty and sport and the energy was high in the showroom. The over all style felt feminine and sweet; pastel colors mixed with a touch of 70’s and a sprinkle of popping blue was as always matched with summer prints. Butterflies and flowers were seen on every other garment and embellished with a sense of elegance. Another huge theme for the season was the bohemian – seen in both the choice of colors and the textures.

Journalists, influencers and freelancing stylists were also offered a chance to be styled by a professional hairstylist from Charles Worthington and try out the new and fresh collection from Lumene.

Lumene and Charles Worthington present to show their beauty trends for spring.

Indiska was also present showing one of their spring looks called My Indigo Ocean.

To see more images, please visit our Facebook-album. Thanks to our lovely clients and guests for making this day possible!