Polhem PR Sweden: Lumene re-launch party!

Lumene’s fall event for the relaunching of their whole line – with new formulas and packaging – was a thing of beauty. With a focus on natural ingredients, health and purity the room had the feeling of an old Finnish forest in the moonlight.This unique mix or futuristic light and nature is something you can see reflected in Lumene’s packaging and brand in general.

At the chosen venue, Absolut Atelier, we entertained the guests with make-up sessions, inspiring speeches and coktails. A gif-machine connected to instagram helped capture the energy and atmosphere of the moment, see more by browsing for #finnishbeautyis.

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Healthy and refreshing drinks mixed at the bar.

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The GIF-machine was popular the whole evening!

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