Gudrun Sjöden Store Opening

The 29th of January the Gudrun Sjöden store on Fiolstræde 5 in Copenhagen reopened. It was celebrated with an event in the spirit of China mixed with the colorful style of Gudrun Sjöden.

From 16.00 – 18.00 the event was open for the press and later from 18 – 21 the store was open for the VIP costumers. It was a huge success, and a lot of people shown up.The event was held during the Copenhagen Fashion Week and was actually mentioned in Official Fashion Week Festival program, both in printed flyers and online.

China was the theme of the event, which was expressed through color, patterns and motifs, and the store was decorated with chinese inspired flowers.

During the event the guest enjoyed fortune cookies, which is a Chinese tradition (a little cookie with a note inside). With a smile on their lips the guest were reading the notes.

At the entrance the guest were welcomed by Gingerbeers decorated with the logo of Gudrun Sjöden. If the guest was’nt into gingerbeers, they could drink some original chinese tea served by a Chinese lady.

In addition to the food and drinks, the event included live chinese dancers who performed a beautiful show, dressed in original, old-fashioned kimonos. A live-musician played the Cheng, a chinese instrument reminding of a harp. The music created a pleasant mood in the store. Live models were circulating in the store and outside the store while wearing the new summer collection.

It was an honor to have the Chinese Ambassador Counsel and his wife visiting the reopening. He held a speech and Gudrun Sjöden told a few words about the brand history and the design dna of the new collection.

Finally goodiebags were given away to the press and the VIP costumers. Among other things the goodibags included a pair of Gudrun Sjöden socks, chinese tea and a body lotion.

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