A French morning with Glossybox

Glossybox and Polhem PR invited bloggers to a French morning at the restaurant Le Bouchon in Oslo on Tuesday 16th of June. In July, Glossybox launches a French limited edition box with five L’Oréal Paris bestselling products.

The beauty phenomena is subscription based. When you sign up, you get a beautiful design box with different motifs and products once a month in your mailbox. Besides the July edition, there’s always five products from five different brands – and a surprise each time! You don’t know what you get in advance, so that’s why it’s so exciting!

Paris and Polaroid
The guests enjoyed a genuine French breakfast with delicious cheeses, croissants and coffee. The Polhem PR photographer took Polaroid photos with her Fujifilm Instax camera. French photo props on sticks were perfect accessories – making it even more fun!

The LA based illustrator Jamie Lee Reardin has decorated The Vive La France feat. L’Oréal Paris limited edition Glossybox. The result is chic and cheerful.

Beauty is an experience
Victoria Senkpiel, VD of Glossybox Nordic, opened a dialogue with the bloggers, who gave feedback about Norwegian beauty preferences. Trine Bekkhus is the Project Manager for Norway. She says the Glossybox business model allows to tailor the customer approach.

— It was very interesting what they said about natural beauty and that it symbolizes Norwegian females. At the same time, Norwegian girls want to test more colors, but they don’t always dare. Then, Glossybox is a very good way of learning more about beauty and encourage them to use more colors, Bekkhus points out.

— All in all, Glossybox is an experience. The moment you open the box is exciting, Senkpiel smiles.

Text and photos: Hanne Erøy / Polhem PR

P.S: If you’re interested in subscribing, see prices and learn more here: Glossybox.no

Glossybox Polhem PR_14From left: Victoria Senkpiel – VD Glossybox Nordic, Jessica Feinbaum, Marketing Manager and Trine Bekkhus – Project Manager for Norway.

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